What are some of your career highlights?
One of my greatest career highlights was bringing Woods Bagot’s Developers Conference to life in 2015. A first for the industry across Australia, it took six months of intensive marketing, design and communications planning to realise the unique and innovative concept. We had over 60 local and international property leaders in attendance to network, hear from their peers and discuss emerging industry challenges and opportunities.
I was lucky enough to be working behind the scenes with Belinda Coates, Regional Business Development Manager and an industry mentor. Belinda made the entire experience extremely rewarding – she showed me new ways to innovate and influence.
Another career highlight was my time at Hayball as Marketing and Communication Manager. I was offered a wealth of opportunity to revitalise the brand and build the marketing department. During my two and a half years there, I streamlined tools and processes, grew the team to five and refreshed the firm’s brand. One of our greatest achievements was being recognised on the world stage at the World Architecture Festival, when South Melbourne Primary School took home two awards in 2016.
What does Marketing for the built environment mean to you?
I align my personal approach to built environment marketing into three core areas:
- Building a memorable and influential brand
- Creating clear and impactful marketing collateral offering differentiation
- Collaborating across multiple disciplines to distil and communicate complexity of projects and concepts to our clients
My approach is to align strategic thinking with business objectives and carry this across wide range of digital and traditional marketing and communication channels – it’s about seeking out opportunities to communicate, influence and engage in a multi-dimensional way. At Umow Lai, our strategic approach to integrated marketing promotes not just working relationships with our clients, but partnerships, allowing us the opportunity to become part of their businesses, understand their stakeholders and positively impact on their objectives.
At Umow Lai, our strategic approach to integrated marketing promotes not just working relationships with our clients, but partnerships, allowing us the opportunity to become part of their businesses, understand their stakeholders and positively impact on their objectives.
What do you bring to the team at Umow Lai?
I’m thrilled to be taking up the reins as National Marketing Manager for Umow Lai. This new role is an exciting opportunity to rollout our comprehensive new Marketing Strategy for the company, with a focus on positioning and strengthening the brand into the future and to forge new and beneficial business network synergies.
Having worked within the built environment sector for almost a decade, largely within architecture, I’m eagerly anticipating this change in direction to an allied sector. It’s also great to be working in an organisation that resonates with me on both ethical and commercial levels, and where I see great potential and opportunity during such an exciting phase of growth.